How to translate your corporate identity across all your assets Your company has been around for a while, you have the basic elements like a logo, corporate identity, and website. But now you want to expand. You have added new products or services to your range,...
Does anyone ‘actually’ read text on a website? Ever wondered if people actually read all the text on your website? Well, they don’t. People tend to scan the text instead of reading it. That's why it's important to alternate text with images. The image is what...
Why hiring a professional is a good investment for your business We all have moments where we’re either too busy or need something we can't do ourselves. For example, I need an accountant even though I can do a lot of the administration myself. Still, I...
The importance of the right colour in your logo Before I start designing a logo, I ask the client several questions regarding style and colour. Especially the colour can be tricky, but one of the most important steps in creating your logo and corporate identity. Have...