Why hiring a professional is a good investment for your business We all have moments where we’re either too busy or need something we can't do ourselves. For example, I need an accountant even though I can do a lot of the administration myself. Still, I...
How I decided to work with Canva instead of against it As a designer, I wasn’t a fan of Canva. You can imagine why...
How to translate your corporate identity across all your assets Your company has been around for a while, you have the basic elements like a logo, corporate identity, and website. But now you want to expand. You have added new products or services to your range,...
Does anyone ‘actually’ read text on a website? Ever wondered if people actually read all the text on your website? Well, they don’t. People tend to scan the text instead of reading it. That's why it's important to alternate text with images. The image is what...
7 steps for testing your newsletter We all have a website or newsletter, but do they bring the desired effect? Does your sales increase after the launch of a newsletter? Or do you notice an influx of people on your website? One way of measuring this...
Is a PMS colour still required in your colour palette these days? When designing a logo, and thus a corporate identity, I make sure that when selecting colours, they always look the same when it comes to print and screen. There’s nothing more annoying than selecting...
5 tips for a designer look & feel in your posts As a designer, it can be painful to see how companies position themselves online. Even companies that have spent money on their corporate branding then decide to do their social media themselves instead of hiring...
7 tips for a professional brochure Brochures, also known as flyers, folders, or magazines, are a wonderful means of promoting your service or product. They come in many sizes and variations and can be distinguished from each other by the number of pages and finish. A...
Stuck in a rut! Who hasn’t had moments where you’re wondering what the heck you’re doing? With a bit of luck, you haven’t had too many of them. But at times it’s better to be honest with yourself and to admit that you have no clue...
How do you distinguish yourself from the competition? We all know it. We want a new couch and go to the furniture stores. But what makes you walk in one store but not the other? Companies are always competing with one another and as there’s never...
How to Kick Start the identity of your company Every company needs a corporate identity. Just what is a corporate identity and why is it so important? The corporate identity is the first thing your target audience sees (and remembers). It’s therefore important you pay attention...
Do you have a second? My phone lights up… A message from a client. But not my regular contact person, nope, higher up… Cool! Wanna know what he asked? Whether I could 'secretly' tinker with their logo. Yes! How cool is that! I’ve been saying for years...
Have you ever looked at your brand identity closely? Self-awareness is one of the greatest strengths a company or person can have. It’s even more powerful and important when it comes to brand identity and design. The checklist below will give you a good insight into...
Any idea why the colours on your website differ from your business card? We see colours everywhere, but do you know how colours are made? In the design world, we use various colour systems, each with its own function. For example, RGB, CMYK and PMS are...
Who actually owns a design? You hired a designer to design and print a brochure for your company but now you want to obtain the open file so you can make any small changes in the future. Yes, that file where you (or someone else) can...
Do you suffer from decision anxiety? Not me, I'm pretty good at making decisions, although I do have doubts at times. But once I’ve made the choice, I stick with it. On the other hand, my sister is the total opposite of me. She researches thoroughly,...
The importance of the right colour in your logo Before I start designing a logo, I ask the client several questions regarding style and colour. Especially the colour can be tricky, but one of the most important steps in creating your logo and corporate identity. Have...