When, as a company, you decide to produce your own line of hair products, in addition to your web shop, you’ll soon need packaging. So, which style are you going to use? Is this in line with your current corporate identity, or will each product...
We’re all familiar with posters. We used to tear these out of magazines plastering our walls with our favourite musician or actor (okay, I'm old as I don't think today's youth does this anymore). Nowadays posters are mainly used to announce events or dance festivals. Posters...
One of the easiest marketing tools for your business are roll-up banners. They’re versatile, easy to set up and take down, and therefore suitable to take anywhere. Whether you choose a wide or narrow one. They come in a carrying case that can easily be...
Every business needs legal support some time in the duration of their existence. So, when seeking legal support, finding a website where you can make an appointment right away is convenient. A legal problem occurs more often than you think. Some companies are more "bothered" by...
Promoting your company, or in this case, a restaurant, in the area where you’re situated is easily done with a flyer. You send your staff to post them through the letterboxes and before you know it there’s a flood of new people coming to visit...
You’ve had a thriving company for years but want to keep up with the new developments in the online world. You hire a social media expert who does all the online advertising for your company, runs campaigns, and generates more income for you. The social...
When you work as a therapist and want to give your clients a gift without immediately promoting yourself, then a personalised mug might be the answer. And then comes the question, what shall we print on it? Of course, you want to add a little...
Girls are known to dream of their wedding day even when they are still very young. The princess dress, high heels and a tiara. And then when the time comes that their prince on the white horse rode up to sweep them off their feet,...
Occasionally, I get inspired to design cool things for no particular reason. Recently, I designed a price list and business card for a fictional beauty company called Karly's. A simple design that one day I might be able to use for a client....
It all started with an idea. Design unique prints and print them on clothing aimed at the little ones. But where do you start? What do you need? And how much money do you need to invest? How did you find a supplier? Finding a supplier is...
You’re about to start your own company and still need everything, but where do you start? The first thing we start with is your company name. What is your company going to be called and have you registered this with a hosting party yet, especially...
Everyone loves football, well not everyone, I’m not a fan, I only watch it when England plays the finals. But did you know that handball is quite a big sport as well? I never knew this, even living in a town where the local club...
Business gifts are great giveaways for various reasons. My client likes to thank her clients after completing a project by handing them a gift of appreciation. For the one it’s a mug, for the other a towel, and to celebrate her 5th year as an...
Whatever industry you’re in, business cards are still very popular. There was a time when people were telling me that a business card was old school, and they didn’t need one. Well, all I can tell you is that I still design and print a...
Whenever you attend an exhibition or event, it’s always good to have a sign saying what you do. For smaller events, a rollup banner can suffice. Anything bigger and you often get into a problem of there not being enough space. When the client approached me...
I love designing templates for social media. Especially as we are on social more often than we tell ourselves we’d like to be, but at the same time, so is our audience. And what better way to show your audience and followers what you have...
Dyeing your hair in every shade of the rainbow and beyond. What more can you wish for when you’re someone who loves coloured hair? From a strand to a full head, one colour or multiple. Everything is possible with the Dye with Attitude semi-permanent hair...
Wanna play cards? That's a strange question to get during a business meeting. Until the pack is laid on the table, it soon becomes apparent that it’s not a game of cards we’re about to embark on, but a way to map out the services and...
Are you ready to take your workouts to the next level? The Amforca Premium Whey Protein is here to fuel your body with the ultimate source of muscle-building goodness. Crafted with meticulous care, their whey protein is designed to support your fitness goals and help...
When you work in healthcare and a potential client asks you to create a video in which you introduce yourself and your company, we soon come to the subject of the website. After an inventory of their website and a comparison with the competition, it...
I was delighted when Attitude asked if I could help design the packaging for their Holyplex product range. I don’t often get packaging projects; I love doing them. Packaging is a world in itself. It needs a different approach to design and there are additional...
Every company needs a logo to show their customers who they are and what they stand for. A logo is very personal and says a lot about the company. Before I start designing, we chat about your wishes. What are your core values, which colours...
#Dye with Attitude, the hair dye brand created by Attitude Holland. All colours are bundled in a catalogue for wholesalers and real enthusiasts. At the launch of the hair dye brand #Dye with Attitude, a bundled book is of course indispensable. 17 beautiful colours that have...
Your journey to discovery. Where do you go when you're presented with this question? Nowadays we all want something different, but how do you get there? Andéra Advies guides you along this path. To support her mission, she wanted a flyer with a reference to her...
When you visit a restaurant you want to know what is on the menu. But designing a menu wasn't as easy as I'd expected. Not only does the text have to fit, but you must also maintain the order of the dishes and courses. Not...
How to draw attention to your company Marilyn Kledingreparatie has been around for over 15 years. A hobby which grew into a successful business brought her to a point where she had to choose 'grow or stop'. She opted for growth, which meant that the family...
Expresso Fashion is a beautiful fashion brand aimed at women in their thirties. A young and dynamic brand that launches 8 collections a year as well as a number of special collections. Each collection has its own set of online banners, email newsletters and store...
Retail is everywhere. And in Retail fashion is booming business. It's a fast-paced world where collections change every few months and you need to anticipate current affairs within your target group. I started at Claudia Sträter as a freelance designer before being asked to fill a...
Time for a new look! Marilyn Kledingreparatie has been around for 15 years. A hobby which grew into a successful business. When Marilyn Kledingreparatie started there wasn't time to develop a logo or corporate identity. She created something herself in Paint using Clipart and got to...
How would you market a dietitian practice? That was the question I received from the client. So we sat down and thought about the things that were needed. Would the basics suffice or were we going to go big? Where to begin when developing a...
You have too much work lying around and not enough staff to do it all. Within the cleaning industry, there's a huge shortage of staff, especially around the holiday period. But how do you reach these new staff members? Hey, you! We started with a campaign aimed...
KickStart your business! Nothing is more challenging as a designer than designing your own identity. Because what you create for yourself is never finished and never quite what you want. Or is it? I developed my logo during my university days as an image for my...
Nowadays every industry has a 'Day of the…'. The same goes for the cleaning industry. So, this year Success wanted to thank their staff with in an original and valuable way. But what to give to your staff? Each year a gift is chosen from...
Twice a year Baker Bridge releases a new children's clothing collection for boys and girls. To draw attention to these beautiful collections, we decided to create one brochure (or catalogue) rather than the annual fold-out card. The catalogue is aimed primarily at wholesalers, but since...
While working at the FNG Group, I was commissioned to build a series of newsletter templates for the Baker Bridge marketing team. To promote their clothing, they wanted to send their customers an email announcing upcoming promotions, SALE campaigns and their new collections. When creating the...
You own a thriving catering company and have a website that’s considered reasonable, just a little bit dated. The guestbook doesn’t work properly, and you want to post new photos of your dishes but have no way of doing this. Using a Wordpress template I...
Heidi Offerman, the VP (virtual professional) who works for you from her own home. The go-to person for your marketing jobs that you just don’t have the time for. During a network event, targeted at local businesswomen, she needed ‘something’ to add to the goodie bag....
As my client rents a space in a building with other (alternative) doctors, he felt he needed to create awareness and visibility for his company in the waiting room. We ended up creating a brochure and a rollup banner. Bioresonantie Volendam focuses on healing through...
The hub of a company where employees feel at home is often the company restaurant where the word canteen has been replaced for restaurant and catering staff no longer serve a sausage roll (maybe occasionally) but a healthy meal. Their own identity within that of a...
Every entrepreneur knows that having a corporate identity is important for their company. Whether you’re a freelancer, a small company with staff or larger. Your corporate identity is your external identity, and it must match who you are. For The Sanctuary Space, based in Auckland, New...
There’s nothing more fun than going to the zoo with the kids. Teach them about the various animals we have on our planet. So, when you’re a toy shop there’s what better hook to hang your next campaign on? 19 animal parks in the Netherlands...
From time to time there’s no harm in checking if your branding is still up to date. Is it still in line with your current strategy and are you still in demand with your target audience? Or is it time for a spring clean? A...
Campaigns are used to deploy an action and can be used in various ways. For instance, you can promote a discount with every order, have a special promotion in the store, or enter a partnership with another company. At Intertoys, it’s common to have collaborations with...
Have you ever signed up for a trade show and wondered where to begin organising everything? Then you’ve probably had the thought 'How am I going to arrange all this in addition to my normal work?' Or ‘How do I arrange an exhibition stand? Who...
When selling a product, promotion is key. You need to think about how to market the product and determine who your target audience is. Then decide which POS (point of sales) materials you’ll use. Each product deserves its own approach which was also the case...
Whether your company sells a product or a service, every company needs an identity. This also applied to GetBizzy. A recruitment agency based in Rotterdam specialising in placing catering staff. The GetBizzy ladies asked me to design their logo and corporate identity. The power of colour GetBizzy...
Before I became a mother in 2005, I had no idea the world of birth announcement cards (geboortekaartjes) was such a hot topic. Yes, I’d received some myself, but never realised it was such big business. Becoming a mother and being a designer meant I...
We can hardly remember a time when online wasn’t a thing. These days we do everything online which makes print work for certain companies unnecessary. And even though we all thought online would win it from the offline world, more companies are finding their way...
When it comes to developing a corporate identity for Wischhoff Communicatieadvies & Projectmanagement that's both strong and feminine, where do you begin? Well, by asking my client several questions. Are there any specific colours you have in mind? What type of font style do you...
I met Joka de Bruijn when she walked into my studio in Rotterdam asking for help in attracting new clients. All she had was a logo but no visual identity. After talking to Joka it was clear she wanted her clients to have a wellness...
Royal Boon Edam International BV underwent a complete rebranding, but what does rebranding mean? It’s giving your corporate identity a complete makeover. Starting with a new strategy that’s then translated into the visual side of the identity. A new tone of voice, image and sometimes...
Wrapping your fleet of vehicles in line with your corporate identity ensures a uniform image on the street. It also creates recognition amongst your customers and brand visibility. During the rebranding at Boon Edam, I coordinated the wrapping of 150 cars, vans, and trucks worldwide....